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OUR NAME MEANS
TRANSFORMATION,
LITERALLY.

Our name is a shortening of the word Parevartan, परिवर्तन which means transformation in Sanskrit.

We believe in,

  • The power of good science
  • The spirit of radical transparency
  • The joy of transformation
out story image

OUR NAME MEANS
TRANSFORMATION,
LITERALLY.

Our name is a shortening of the word Parevartan, परिवर्तन which means transformation in Sanskrit.

We believe in,

  • The power of good science
  • The spirit of radical transparency
  • The joy of transformation

YOUR SKIN SHOULD BE A SOURCE OF EMPOWERMENT, YET SO MUCH OF OUR SELF-REFLECTION DOES NOT ENABLE THAT.


My dream was to create a modern beauty brand rooted in transparency and integrity,
reclaiming science as something that everyone can understand and trust.

SMITHA RAO
Scientist and Founder of Parëva™

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OUR ADVISORY COMMITTEE: DRIVING INNOVATION AND EXCELLENCE


As a scientist, it is important to me to partner with some of the brightest minds in science and leading experts in the field, which is why I've formed a Skincare Advisory Committee. This collaboration unites driven individuals dedicated to advancing skincare innovation. Their collective expertise will be invaluable as I continue to develop cutting-edge products and deliver the most effective solutions for my customers.

SMITHA RAO
Scientist and Founder of Parëva™

Expect great skin, no compromises