CLEAN BEAUTY REIMAGINED –
YES, WE’RE CLEAN, BUT WE BELIEVE WE CAN BE SO MUCH MORE
Our mission is to reimagine the beauty category with radical transparency, good science and real joy.
GFP12 Collagen Eye Serum
5-in-1 collagen eye treatment targeting collaging breakdown and fat loss in skin
C35.5 Firming Glow Serum
Prevent future skin aging with our 3-in-1 antioxidant serum
Coll20 Gel Cream Moisturizer
Visibly smooth wrinkles, strengthen skin barrier, and hydrate
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NewBeauty 100
Most Innovative Brand

People's Choice Award
for Best New Brand

Longevity100
Science Award
Best New Brand
Finalist
Best Vitamin C Serum by Women’s Health, with 30% Vitamin C with the power of 3 serums for brighter, firmer-looking skin.
Inspired by PRP, Coll20 is our multi-peptide cream for skin that looks 2 years younger by 70% of panelists.
CLEAN BEAUTY REIMAGINED –
YES, WE’RE CLEAN, BUT WE BELIEVE WE CAN BE SO MUCH MORE
Our mission is to reimagine the beauty category with radical transparency, good science and real joy.
THE (F)ACTUALS™ –
CODIFYING OUR SPIRIT OF RADICAL TRANSPARENCY
For too long the beauty industry has hidden behind a shroud of mystery, with “miracle” ingredients and exaggerated claims falling far short of promises made. We all deserve better.