CLEAN BEAUTY REIMAGINED –
YES, WE’RE CLEAN, BUT WE BELIEVE WE CAN BE SO MUCH MORE
Our mission is to reimagine the beauty category with radical transparency, good science and real joy.
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Best Vitamin C
Serum

Longevity Award
for Best Vitamin C

NewBeauty 100
Most Innovative Brand

People's Choice Award
for Best New Brand

Longevity100
Science Award
Best New Brand
Finalist
Complete Longevity Trio
CLEAN BEAUTY REIMAGINED –
YES, WE’RE CLEAN, BUT WE BELIEVE WE CAN BE SO MUCH MORE
Our mission is to reimagine the beauty category with radical transparency, good science and real joy.
THE (F)ACTUALS™ –
CODIFYING OUR SPIRIT OF RADICAL TRANSPARENCY
For too long the beauty industry has hidden behind a shroud of mystery, with “miracle” ingredients and exaggerated claims falling far short of promises made. We all deserve better.